Agriculture, fishing and tourism are the major economic activities. The place has expanses of mangrove forests, paddy fields and coconut groves. This rich agricultural environment is mainly irrigated using interspersed waterways and canals of the Meenachil river. Kumarakom's perfectly balanced tropical climate is conductive to cultivation. Kumarakom has a wide variety of houseboats with different cost. They are used only for tourist. A separate boat known as Kettuvellam is used by the people to go fishing. Kumarakom is one of the most beautiful villages in the world. Kerala, situated on the lush and tropical Malabar Coast, is one of the most popular tourist destinations in India. Named as one of the "ten paradises of the world" and "50 places of a lifetime" by the National Geographic Traveler magazine, Kerala is especially known for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demographics, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the state's tourism industry is a major contributor to the state's economy. Until the early 1980s, Kerala was a relatively unknown destination; most tourist circuits focused on North India. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation, the government agency that oversees tourism prospects of the state, laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala's tourism industry was able to transform the state into one of the niche holiday destinations in India. The tagline Kerala- God's Own Country has been widely used in Kerala's tourism promotions and soon became synonymous with the state. In 2006, Kerala attracted 8.5 million tourist arrivals, an increase of 23.68% over the previous year, making the state one of the fastest-growing destinations in the world.